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CategoriesDigital Marketing
bydigifea

Why Should You Choose Digital Marketing for Your Business In Bangladesh?

Digital marketing has become the norm. Almost every business in Bangladesh has started adopting a digital-centric organizational strategy.

And why not?

According to a report, there are close to 50 million active social media users in Bangladesh. Such striking numbers make it almost inevitable for businesses in Bangladesh to invest in digital marketing.

Along with a massive consumer base, this marketing tactic has several benefits, leveraging which businesses can flourish.

Digital Marketing For Business

Effective Targeting

Every year, Bangladesh witnesses a surge in Internet users. Digital marketing enables you to identify and target specific users and send out personalized messages to them.

For instance, you can leverage the social media targeting feature to push your brand to a specific audience based on gender, location, age, interest, or behavior. Alternatively, you can use SEO or PPC to show ads to users who have searched for prevalent keywords in your industry.

Basically, digital marketing provides you with different targeting options to conduct research for creating a buyer’s persona and customized marketing campaigns. It also assists you in keeping track of your prospect’s online activity and demographic information.

Digital Marketing Business In Bangladesh

Increased Engagement

Another major benefit of digital marketing is increased engagement. Businesses can share blog posts on the website, posts content on social media, and create a YouTube channel for their product or service to keep their audience highly engaged.

In short, digital marketing offers different ways to keep your audience’s interest rooted in your business.

One such option is social media – according to a report from World Bank, Facebook has 44.7 million users from Bangladesh. So, by consistently posting content that combines both promotional and informative content on Facebook, brands can always keep their presence fresh in the audience’s mind.

Consequently, they will likely buy from your business the next time they need a product or service.

Marketing Strategy

Analytics and Optimization

The biggest drawback of traditional marketing is it does not measure the impact of a newspaper or magazine advertisement on your business.

On the other side, with digital marketing, you can view all metrics that matter to your business – this includes shares, clicks, impressions, views, and time spent on the page.

Here are some examples:

  • Website traffic: It allows you to determine the exact number of people who visited your website, including the pages they viewed, what device they used, and where they came from using different analytics software. This information helps you to figure out which marketing channel to emphasize.
  • Content performance: Digital marketing helps you analyze your content’s performance. For instance, when you post something on a social media platform like Instagram, you can see the number of clicks, likes, or views it got. This will help you determine the relevancy of your content – whether it worked and what you can change in the future for better results.

Online Marketing

Final Words

As the world is constantly evolving and moving towards digitalization, it’s time for businesses worldwide to embrace this change!

Digital marketing in Bangladesh has shown a tremendous increase after the pandemic. The increase of mobile and internet users in the country adds to its surge.

We help businesses transform for a brighter tomorrow with various integrated marketing services. Our company helps you build a strong digital presence and market your brand 24/7.

So, connect with us today and create your business success story.

CategoriesVirtual Assistant
bydigifea

What Is The Future Of Outsourcing In Bangladesh?

Outsourcing is a successful business tactic that is increasing the efficiency of markets all over the world. Although this idea originated during the industrial revolution, around 82% of large companies worldwide outsource services.

Bangladesh comes under one of the fastest outsourcing destinations in Asia. The growth has been tremendous, especially with the technological advancement in Bangladesh since 2008. The ICT sector has grown leaps and bounds, opening doors to significant outsourcing.

Interested to know what these are? Read this article to find out!

Outsourcing In Bangladesh

How Did Outsourcing In Bangladesh Come Into Being?

The start of outsourcing happened with 300 contributors at the beginning of 2000. The landscape of the BPO sector has changed with the help of government support. Earlier, the main outflux of this business was centered around freelancers, but now it has reached an organizational level.

Prime Minister Sheikh Hasina brought the ICT sector back to life when she announced her “digital Bangladesh” vision in 2008. This changed the trajectory of outsourcing services from Bangladesh.

Standing shoulder to shoulder with competitors such as India and the Philippines, Bangladesh offers top-notch services at reasonable rates. Some areas of expert services are data input, customer help, and data analytics.

Outsourcing Market In Bangladesh

The Growing Market Of It Outsourcing In Bangladesh

There has been tremendous growth in IT outsourcing since 2008. Many start-ups and e-commerce platforms have opened new avenues of investment and opportunities. As a result, the revenue of this sector has increased five times since 2008, with more than one million employees in it.

To support this growing market, the government extended support in terms of ease in tax imposition and other incentives. Motivated by this, along with other available training programs, many youngsters are interested in IT ventures and technological research.

The overall development has made the market ecosystem of Bangladesh a lucrative option for ICT outsourcing. A few prominent sectors of outsourcing are:

  • Software and web designing
  • IT support and administration
  • Graphic and app designing

Market Of Outsourcing In Bangladesh

Who Are The Main Contributors And Targets?

The main contributors are skilled IT youngsters who offer their refined services through the internet. This becomes easier with low-cost internet providers in Bangladesh. For instance, around 60 thousand individuals are registered on UpWork, a freelance job website.

Their services are mainly utilized by developed countries that want an extra set of helping hands but can’t afford expensive IT professionals. The Bangladeshi crowd who are looking for work readily meets this requirement.

They offer services at a lower cost as the daily living cost in Bangladesh is relatively low. Other than these, countries still new to digital platforms reach out for help. This includes countries like Bhutan, Uzbekistan, Africa, etc.

Outsourcing Team In Bangladesh

Final Words

The IT infrastructure and government support to enhance digital outsourcing are impressive. The outsourcing market is already drawing attention from the world, smartly focusing on prime clients. However, there is still a lot of scope for growth and advancement.

Training and support in communication development are required to ensure the country’s maximum potential is unleashed. The country’s economy can significantly grow due to many skilled and enthusiastic youngsters.

Are you someone looking for such services from Bangladesh? Find out some of the digital outsourcing services offered by DigiFea.com. Reach out to us via mail or call today!

CategoriesBPO Solutions
bydigifea

What is the Future of Business Process Outsourcing (BPO) in Bangladesh?

Bangladesh has consistently shown an upward job market curve since the 2000s. And the Business Process Outsourcing (BPO) sector has grown 19 times over the last five years. The numbers indicate that 40,000 people are working in 120 BPO companies in the country presently. Are you curious to see what the future holds for BPOs in Bangladesh?

Keep reading to understand its prospects and factors that impede its growth.

BPO Market Size

While the global market of the BPO sector stands tall at $500 billion, Bangladesh stands behind less than a billion dollars – $500 million. Although it has a tiny little share of the market compared to many other neighboring countries, the future of the BPO industry looks promising for Bangladesh. Some more insights that support the growth curve of the BPO sector are:

  • Typically, 20,000 to 25,000 entrants secure jobs in this sector every year.
  • In 2017, the earnings from the BPO industry amounted to $230 million from $160 million in 2016, with 44% revenue growth in a year.
  • According to estimates, the sector will generate employment for 1 lakh people and revenue of about $0.5 billion by 2021.

BPO Market In Bangladesh

What’s Driving the Growth?

The international BPO landscape and the domestic market also show massive potential for growth in recent years. There are multiple factors behind the surge in the BPO market.

  • Bangladesh’s government has taken steps to bolster IT skills development.
  • It includes the decision to link Bangladesh to a global highway through a submarine cable network, fostering the ICT infrastructure. It led to the improvement of internet connectivity and bandwidth in the country.
  • With the growth in connectivity, the eCommerce and banking sector is also making headway, becoming more competitive. In 2009, the banks approved online payment and introduced debit/credit cards for online transactions in 2013.
  • Also, the cost-effectiveness is a major draw for businesses to choose Bangladesh over other major players like India and the Philippines. The country is becoming the next big destination to fulfill global outsourcing needs.

After a while, the unmatched customer experience and service will boost the further relevance of BPO and call centers in Bangladesh.

The Challenges in BPO Sector

As we have seen, there is much potential to make its BPO sector successful. However, there are some looming challenges that only the government can solve.

  • The unavailability of a large pool of skilled workforce with English proficiency is one of the biggest hurdles.
  • The country’s poor infrastructure and internet connectivity are other challenges that must get addressed for better opportunities.

After addressing these challenges, Bangladesh can become a preferred destination for global companies. The stress on vocational training and tapping the full potential of the domestic BPO market can further augment its position in the international market.

Call Centre In Bangladesh

The Way Forward

Whether you want to employ BPO services or looking it from the business aspect, there is a vast opportunity for Bangladesh. If the government plays its part in providing cost-effective internet access, it can push the economy upward substantially.

Outsourcing solutions are an effective way to access skilled personnel without hassles. So don’t fret; the BPO sector is progressing, and you should too!