Digital marketing has become the norm. Almost every business in Bangladesh has started adopting a digital-centric organizational strategy.
And why not?
According to a report, there are close to 50 million active social media users in Bangladesh. Such striking numbers make it almost inevitable for businesses in Bangladesh to invest in digital marketing.
Along with a massive consumer base, this marketing tactic has several benefits, leveraging which businesses can flourish.
Effective Targeting
Every year, Bangladesh witnesses a surge in Internet users. Digital marketing enables you to identify and target specific users and send out personalized messages to them.
For instance, you can leverage the social media targeting feature to push your brand to a specific audience based on gender, location, age, interest, or behavior. Alternatively, you can use SEO or PPC to show ads to users who have searched for prevalent keywords in your industry.
Basically, digital marketing provides you with different targeting options to conduct research for creating a buyer’s persona and customized marketing campaigns. It also assists you in keeping track of your prospect’s online activity and demographic information.
Increased Engagement
Another major benefit of digital marketing is increased engagement. Businesses can share blog posts on the website, posts content on social media, and create a YouTube channel for their product or service to keep their audience highly engaged.
In short, digital marketing offers different ways to keep your audience’s interest rooted in your business.
One such option is social media – according to a report from World Bank, Facebook has 44.7 million users from Bangladesh. So, by consistently posting content that combines both promotional and informative content on Facebook, brands can always keep their presence fresh in the audience’s mind.
Consequently, they will likely buy from your business the next time they need a product or service.
Analytics and Optimization
The biggest drawback of traditional marketing is it does not measure the impact of a newspaper or magazine advertisement on your business.
On the other side, with digital marketing, you can view all metrics that matter to your business – this includes shares, clicks, impressions, views, and time spent on the page.
Here are some examples:
- Website traffic: It allows you to determine the exact number of people who visited your website, including the pages they viewed, what device they used, and where they came from using different analytics software. This information helps you to figure out which marketing channel to emphasize.
- Content performance: Digital marketing helps you analyze your content’s performance. For instance, when you post something on a social media platform like Instagram, you can see the number of clicks, likes, or views it got. This will help you determine the relevancy of your content – whether it worked and what you can change in the future for better results.
Final Words
As the world is constantly evolving and moving towards digitalization, it’s time for businesses worldwide to embrace this change!
Digital marketing in Bangladesh has shown a tremendous increase after the pandemic. The increase of mobile and internet users in the country adds to its surge.
We help businesses transform for a brighter tomorrow with various integrated marketing services. Our company helps you build a strong digital presence and market your brand 24/7.
So, connect with us today and create your business success story.
